There’s a new way to bet on the companies that bet on sports

Investors have a new opportunity to bet on the companies that sponsor the big four US sports leagues: the MLB, NHL, NFL, and NBA.

SportsETFs, a California-based firm, has launched its Pro Sports Sponsors ETF, which tracks the firm’s Pro Sports Sponsors Index. It began trading Tuesday morning under the ticker FANZ on Bats, the Kansas-based US stock exchange operator.

The logos of the 66 companies covered by the index, which include the likes of Pepsi, McDonald’s and Coca-Cola, are ubiquitous at American stadiums and arenas.

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