Soaring Kiwis: E-waste recycling pioneer aiming for positive changes

Privahini Bradoo is working to help solve the world’s waste problems through her company which aims to extract reusable metals from electronic waste.

Bradoo is the chief executive of BlueOak, a company she co-founded in 2010 with Bryce Goodman at the Nasa Ames campus in California. The startup company is targeting the 40 million tonnes of discarded computers and mobile phones (e-waste) every year to process at specially built mini-refineries to extract the precious materials, reducing the need to mine.

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