New cars all electric by 2030 – professor Tony Seba

What people want from transport is to get from A to B as quickly, safely and cheaply as possible.

For city-dwellers at least – and that is most of us these days – meeting that demand ought to be a service industry, with information processing at its heart.

Instead, the dominant business model has not really changed from the days of horses and buggies.

We buy complex pieces of engineering called cars, which then spend most of their economic lives stationary, doing nothing but take up space, tie up capital and depreciate.

And when they are fulfilling their intended purpose they consume fossil carbon and help cook the planet.

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