Colenso BBDO continues its mission to save the world with 42 Below

42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons in an effort to remind them that it’s a home-grown vodka.

With New Zealand’s pure and green image as the inspiration for the campaign, 42 Below is gathering the remains of the lemons bartenders put in drinks that would otherwise be discarded at the end of the night. It’s then sending them to the Botanical Distillery to be turned into 100 percent pure, eco-friendly hand soap that’s returned to the bars in bottles for the bathrooms and sachets to be handed out with drinks.

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